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E-BISNIS

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Deskripsi : Buku ini membahas konsep dan penerapan e-bisnis dalam kegiatan bisnis yang memanfaatkan teknologi informasi dan internet. Pembahasannya mencakup perubahan proses bisnis dari sistem konvensional menuju sistem digital, pemanfaatan internet dalam kegiatan perdagangan dan pemasaran, serta penerapan teknologi untuk meningkatkan efisiensi dan jangkauan usaha. Buku ini juga memberikan pemahaman mengenai berbagai bentuk dan strategi e-bisnis, pengelolaan hubungan dengan pelanggan, serta pemanfaatan teknologi dalam menghadapi persaingan bisnis di era digital. Secara keseluruhan, buku ini memberikan gambaran mengenai peran e-bisnis dalam mendukung pengembangan dan keberlangsungan usaha di tengah perkembangan teknologi.\r\nKATA PENGANTAR .................................................................................................................. iii\r\nDAFTAR ISI .............................................................................................................................. iv\r\nBAB 1 APA ITU E-BISNIS ?\r\n1.1. PENGERTIAN E-BISNIS ................................................................................................... 1\r\nPendahuluan .............................................................................................................................1\r\nKasus Pembuka: Starbucks Berubah Menjadi Perusahaan Digital ......................................2\r\nElectronic Commerce: Definisi dan Konsep.......................................................................... 7\r\n1.1.1. Definisi e-bisnis ......................................................................................................7\r\nPengertian e-Business...........................................................................................7\r\nKonsep Utama e-bisnis..........................................................................................8\r\nPure E-Bisnis & Partial E-Bisnis.............................................................................8\r\nOrganisasi E-Bisnis.................................................................................................9\r\nDunia Maya.............................................................................................................9\r\nJaringan & Pasar Elektronik ..................................................................................9\r\nBahan Diskusi ........................................................................................................9\r\n1.1.2. Hal Terkait e-bisnis : Pertumbuhan, Konten, Klasifikasi, dan Sejarah\r\nSingkat................................................................................................................. 10\r\nE-bisnis di Indonesia........................................................................................... 10\r\nIsi dan Kerangka e-bisnis ................................................................................... 10\r\nKerangka EB........................................................................................................ 12\r\nKlasifikasi EB Menurut Sifat Transaksi dan Hubungan Antar Partisipan ....... 13\r\nSejarah Singkat e-bisnis ..................................................................................... 15\r\nSifat Umum dari EB............................................................................................. 15\r\nSifat Interdisiplin EB ........................................................................................... 15\r\nRevolusi Google................................................................................................... 16\r\nCyber Monday, Singles’Day, & Prime Day ......................................................... 16\r\nPerdagangan Sosial ............................................................................................ 16\r\nKegagalan EB...................................................................................................... 16\r\nKeberhasilan EB.................................................................................................. 17\r\nStudi Kasus : Gojek Pasti Ada Jalan .................................................................. 17\r\nBahan Diskusi ..................................................................................................... 18\r\n1.1.3. Faktor Pendorong dan Manfaat e-bisnis ........................................................... 19\r\nFaktor Pendorong e-bisnis.................................................................................. 19\r\nManfaat e-bisnis ................................................................................................. 19\r\nPeluang Bagi Pengusaha.................................................................................... 19\r\nE-Bisnis sebagai penyedia Efisiensi, Efektivitas, & Keuntungan yg\r\nKompetitif............................................................................................................ 21\r\nBahan Disukusi ................................................................................................... 21\r\n1.1.4. Komputasi Sosial dan Perdagangan ................................................................. 22\r\nKomputasi Sosial ................................................................................................ 22\r\nMedia sosial ........................................................................................................ 23\r\nPerbedaan Sosial Media dan web 2.0 .............................................................. 23\r\nLayanan Jaringan Sosial dan Jejaring Sosial .................................................... 24\r\nEnterprise Social Netwok ................................................................................... 25\r\nPerdagangan Sosial ............................................................................................ 25\r\nPasar Social Commerce di Indonesia................................................................ 27\r\nAlat Utama Web 2.0............................................................................................ 27\r\nBahan Diskusi ..................................................................................................... 28\r\n1.1.5. Dunia Digital dan Sosial: Ekonomi, Perusahaan,- dan Masyarakat ................ 28\r\nEkonomi Digital ................................................................................................... 28\r\nEkonomi Berbagi................................................................................................. 29\r\nEkonomi Berbagi dan E-Bisnis ........................................................................... 29\r\nPerusahaan Digital.............................................................................................. 30\r\nBisnis Sosial (Perusahaan)................................................................................. 31\r\nPendekatan IBM.................................................................................................. 31\r\nRevolusi Masyarakat Digital............................................................................... 32\r\nDampak Dunia Digital dan Sosial ...................................................................... 34\r\nDampak yang menggangu dari E-Bisnis............................................................ 34\r\nPelanggan Sosial................................................................................................. 35\r\nBahan Dikusi ....................................................................................................... 36\r\n1.1.6. Model Bisnis E-bisnis.......................................................................................... 37\r\nStruktur dan Properti Model Bisnis.................................................................... 37\r\nModel Pendapatan.............................................................................................. 38\r\nModel Pendapatan yang Inofatif bagi Individu ................................................. 39\r\nFungsi Model bisnis ............................................................................................ 40\r\nModel Bisnis EB yang Khas................................................................................ 40\r\nKlasifikasi Model Bisnis di e-bisnis.................................................................... 41\r\nBahan Diskusi ..................................................................................................... 41\r\n1.1.7. Keterbatasan, Dampak, dan Masa Depan e-bisnis.......................................... 41\r\nKeterbatasan dan Hambatan EB....................................................................... 42\r\nMasalah Etika...................................................................................................... 42\r\nMengatasi Kendala............................................................................................. 42\r\nPentingnya Belajar e-bisnis ................................................................................ 43\r\nMasa Depan EB................................................................................................... 44\r\nBahan Diskusi ..................................................................................................... 45\r\nTinjauan Manajerial ............................................................................................ 45\r\nRingkasan............................................................................................................ 46\r\nIstilah Utama ....................................................................................................... 47\r\nBahan Diskusi ..................................................................................................... 48\r\nBahan Debat ....................................................................................................... 48\r\nLatihan Online ..................................................................................................... 48\r\nTugas Proyek ....................................................................................................... 49\r\nKasus Penutup.................................................................................................... 50\r\nBahan Diskusi ..................................................................................................... 52\r\n1.2. PENGENALAN E-BISNIS ................................................................................................ 53\r\n1.2.1 E-Bisnis: ............................................................................................................... 52\r\nKarakteristik E-Bisnis:......................................................................................... 53\r\nElemen E-Business: ............................................................................................ 54\r\nPeran E-Business: ............................................................................................... 56\r\nDampak E-Business:........................................................................................... 57\r\nTantangan dalam E-Business:............................................................................ 60\r\nPerbedaan antara E-Bisnis & E-Commerce:...................................................... 61\r\n1.3. MODEL E-BISNIS .......................................................................................................... 63\r\n1.3.1 Pemasaran Internet dan Elektronik Retail B2C................................................ 67\r\nPengertian Elektronik Retail (e-Tailing) ............................................................. 68\r\nUkuran dan Pertumbuhan Pasar B2C ............................................................... 68\r\nKarakteristik dan Kelebihan E-Tailing ............................................................... 69\r\n1.3.2 Model Bisnis E-Tailing......................................................................................... 71\r\nKlasifikasi Model Berdasarkan Saluran Distribusi ........................................... 72\r\nRetail pada Mall Online ...................................................................................... 75\r\nDrop Shipping...................................................................................................... 77\r\n1.3.3 Travel Online dan Pelayanan Wisata................................................................. 80\r\nSitus Travel Domsetik......................................................................................... 80\r\nKarakteristik Travel Online................................................................................. 82\r\nStudi Kasus : ZILLOW - Alat Unik dalam Pasar Real Estate ............................. 84\r\nManfaat, Keterbatasan, dan Persaingan dalam Layanan Perjalanan Online 85\r\nPersaingan dalam Perjalanan Online ................................................................ 85\r\nPerusahaan Travel .............................................................................................. 86\r\n1.3.4 Pekerjaan dan Pasar Kerja Online..................................................................... 87\r\nPasar Tenaga Kerja Internet .............................................................................. 87\r\nManfaat dan Keterbatasan Pasar Tenag Kerja Elektronik .............................. 90\r\n1.3.5 Real Estat Online, Asuransi, dan Perdagangan Saham ................................... 90\r\nReal Estat Online................................................................................................. 90\r\nAsuransi Online ................................................................................................... 92\r\nPerdagangan dan Investasi Saham Online ....................................................... 92\r\n1.3.6 Perbankan Online dan Keuangan Pribadi......................................................... 94\r\nE-Banking............................................................................................................. 94\r\nKemampuan Perbankan Online......................................................................... 94\r\nStudi Kasus : Keamanan Dalam Transaksi Online........................................... 96\r\nTagihan Online dan Tagihan Pembayaran ........................................................ 98\r\n1.3.7 Permintaan Pengiriman Produk, Barang Digital, Hiburan, dan Game ............ 99\r\nPermintaan Pengiriman Produk......................................................................... 99\r\nPengiriman Produk Digital, Hiburan, dan Media Secara Online....................100\r\nTV Internet dan Radio Internet.........................................................................101\r\nAspek Hukum ....................................................................................................103\r\n1.3.8 Keputusan Pembelian Online ..........................................................................104\r\nPortal Belanja....................................................................................................104\r\nHarga dan Perbandingan Kualitas Oleh Agen Perangkat Lunak Shopbot....104\r\nSitus Rating, Review, dan Rekomendasi.........................................................105\r\nSitus Web Perbandingan Belanja ....................................................................106\r\nPengaruh Jaringan Sosial.................................................................................106\r\nSitus Verifikasi Kepercayaan............................................................................107\r\nAlat Bantuan Belanja Lainnya..........................................................................108\r\nAgregator ...........................................................................................................109\r\n1.3.9 Wajah Baru Persaingan Ritel: Retailer vs E-Tailer..........................................109\r\nKompetisi Online versus Offline: Tinjauan Umum ..........................................110\r\nPersaingan Global.............................................................................................111\r\nContoh Pengecer Click-and-Brick.....................................................................112\r\nApa Yang Dapat Dilakukan Peritel Tradisional? .............................................113\r\nMasalah dalam E-Tailing...................................................................................114\r\nDisintermediasi dan Reintermediasi ...............................................................114\r\nKonflik Chanel ...................................................................................................115\r\nKustomisasi dan Personalisasi Produk dan Layanan ....................................116\r\n\r\nPelajaran yang Dipetik dari Kegagalan dan Kurangnya Keberhasilan E-\r\nTailers ................................................................................................................116\r\n\r\n1.4. MENGEMBANGKAN MODEL E-BUSINESS ................................................................. 127\r\n1.4.1 Model E-Bisnis...................................................................................................127\r\n1.4.2 Model / Struktur E-Bisnis .................................................................................128\r\nBAB 2 APLIKASI E-BISNIS\r\n2.1. E-BISNIS INOVATIF ..................................................................................................... 133\r\nPendahuluan ........................................................................................................................133\r\nKasus Pembuka: E-Government di Estonia .......................................................................134\r\n2.1.1 Pemerintahan Digital: Tinjauan Umum............................................................137\r\nRuang Lingkup dan Definisi .............................................................................137\r\nGovernment-to-Citizen (G2C)............................................................................139\r\nPemerintah-dengan-Bisnis (G2B).....................................................................141\r\nPemerintah-dengan-Pemerintah (G2G)...........................................................143\r\nPemerintah-dengan-Karyawan dan Efisiensi dan Efektivitas Internal ..........143\r\nImplementasi E-Government............................................................................144\r\nTransformasi ke E-Government .......................................................................144\r\nE-Government 2.0 dan Media Sosial dan Jaringan ........................................144\r\nM-Government...................................................................................................145\r\nTeknologi Mutakhir dalam e-Government.......................................................146\r\n2.1.2 E-Learning, E-Training, dan E-Books................................................................148\r\nDasar-dasar E-Learning: Definisi dan Konsep ................................................148\r\nManfaat dan Kerugian E-Learning...................................................................149\r\nUniversitas Online dan Pembelajaran Jarak Jauh ..........................................152\r\nPelatihan Perusahaan Online...........................................................................153\r\nJejaring Sosial dan E-Learning .........................................................................155\r\nBeberapa Dukungan Teknologi Terkini dari E-Learning.................................156\r\nSistem Manajemen E-Learning........................................................................157\r\nBuku Elektronik (E-Books)................................................................................158\r\n2.1.3 E-Health .............................................................................................................162\r\nDefinisi...............................................................................................................162\r\nSistem Rekam Medis Elektronik (EMR)...........................................................162\r\nSistem Dokter....................................................................................................162\r\nLayanan Pasien.................................................................................................163\r\nPerdagangan dan Media Sosial .......................................................................163\r\nPerangkat Medis dan Pengawasan Pasien.....................................................163\r\nRiset Medis........................................................................................................164\r\nTujuan Administratif..........................................................................................164\r\n2.1.4 Model Gangguan Digital dan Ekonomi Berbagi: Berbagi Perjalanan dan\r\nAkomodasi.........................................................................................................164\r\nGangguan Digital: Pengantar ...........................................................................164\r\nEkonomi Berbagi...............................................................................................166\r\nBerbagi Tumpangan (Transportasi) .................................................................166\r\nBerbagi Akomodasi ...........................................................................................167\r\n2.1.5 Model Perdagangan Elektronik Antar Manusia ..............................................168\r\nE-bisnis: Aplikasi P2P........................................................................................168\r\nStudi Kasus : Klub Peminjaman CORP............................................................170\r\nMenjual Via Klasifikasi Iklan ............................................................................172\r\nStudi Kasus : AIRBN : Gangguan Perdagangan Elektronik dalam Industri\r\nPerhotelan .........................................................................................................173\r\nPusat Berbagi Data: Napster dan Lainnya ......................................................174\r\n\r\nBAB 3 TEKNOLOGI E-BISNIS\r\n3.1. PLATFROM E-BISNIS .................................................................................................. 183\r\nPendahuluan ........................................................................................................................183\r\nKasus Pembuka: Hertz : Menggunakan Jaringan Mobile di Semua Bisnisnya ...............183\r\n3.1.1 M-Dagang : Konsep, Lanskap, Atribut, Driver, Aplikasi, dan Manfaat ..........186\r\nKonsep Dasar, Besaran, dan Lansekap..........................................................187\r\nAtribut M-Commerce.........................................................................................188\r\nTinjauan dari Penerapan M-Commerce...........................................................190\r\nManfaat M-Commerce......................................................................................191\r\nTren Perdagangan Seluler................................................................................192\r\n3.1.2 Infrastruktur Pendukung: Komponen dan Layanan .......................................193\r\nTinjauan Komputasi Seluler.............................................................................193\r\nPerangkat Yang Dapat Dipakai ........................................................................195\r\nSoftware Komputer dan Layanan Mobile........................................................195\r\nInternet of Things (IoT)......................................................................................196\r\nAplikasi Seluler..................................................................................................198\r\n3.1.3 Mobile Banking dan Aplikasi Keuangan..........................................................199\r\nMobile Banking .................................................................................................199\r\nAplikasi Bank Seluler........................................................................................200\r\nMemilih Bank ....................................................................................................201\r\nMenggunakan Teknologi Mutakhir Dalam Mobile Banking ...........................201\r\nAplikasi Keuangan Seluler Lainnya .................................................................202\r\n3.1.4 Solusi Mobile Enterprise: Dari Mendukung Tenaga Kerja Untuk\r\nMeningkatkan Operasi Internal .......................................................................203\r\nDefinisi Mobile Enterprise ................................................................................203\r\nKerangka dan Isi Aplikasi Perusahaan Seluler...............................................204\r\nAplikasi Seluler Perusahaan Lainnya ..............................................................205\r\n3.1.5 Hiburan dan Game Selular, Layanan Konsumen, dan Pemasaran Seluler..206\r\nPengertian Mobile Entertainment....................................................................206\r\nStreaming Musik Selular dan Penyedia Video ................................................206\r\nMobile Games ...................................................................................................207\r\nJudi Seluler........................................................................................................208\r\nMobilitas dan Sport...........................................................................................209\r\nAplikasi Konsumen Jasa Industri.....................................................................209\r\nPemasaran Seluler : Belanja Dan Periklanan.................................................212\r\n3.1.6 Perdagangan Berbasis Lokasi..........................................................................213\r\nKonsep Dasar Perdagangan ............................................................................214\r\nInfrastruktur L-Commerce ................................................................................215\r\nData Berbasis Lokasi........................................................................................217\r\nLayanan dan Aplikasi Berbasis Lokasi ............................................................218\r\nPemasaran Berbasis Lokasi Sosial..................................................................219\r\nAplikasi Berbasis Lokasi 2016.........................................................................219\r\nHambatan Pada M-Commerce Berbasis Lokasi .............................................221\r\n3.1.7 Komputasi Ubiquitous ......................................................................................222\r\nTinjauan Komputasi Ubiquitous.......................................................................222\r\nDefinisi dan Konsep Dasar...............................................................................222\r\nMasalah Implementasi dalam Komputasi Ubiquitous ...................................225\r\n3.1.8 Komputasi dan Gadget Yang Canggih.............................................................225\r\nPerangkat dan Aplikasi Komputasi yang Dapat Kenakan .............................225\r\n3.1.9 Masalah Implementasi Dalam Perdagangan Mobile .....................................229\r\nMasalah Keamanan dan Privasi M-Commerce ..............................................229\r\nHambatan Teknologi untuk M-Commerce.......................................................230\r\nMasalah Etika, Hukum, Privasi, dan Kesehatan di M-Commerce.................231\r\nManajemen Mobilitas Perusahaan..................................................................232\r\n\r\nBAB 4 BISNIS BIDANG SOSIAL\r\n4.1. MODEL PERDAGANGAN SOSIAL ................................................................................ 242\r\nPendahuluan ........................................................................................................................242\r\nKasus Pembuka : Memanfaatkan Social Commerce Untuk Meraup Keuntungan\r\nBesar..................................................................................................................242\r\n4.1.1. Perdagangan Sosial: Definisi dan Evolusi .......................................................244\r\nDefinisi...............................................................................................................245\r\nEvolusi Perdagangan Sosial .............................................................................245\r\n4.1.2. Konten dari Bidang Perdagangan Sosial.........................................................246\r\nLanskap dan Komponen Utama ......................................................................247\r\nPemasaran media sosial ..................................................................................247\r\nEnterprise 2.0....................................................................................................248\r\nMasa depan.......................................................................................................248\r\n4.1.3. Manfaat dan Keterbatasan Perdagangan Sosial ...........................................249\r\nBisnis Sosial: Sebuah Pendekatan IBM ..........................................................252\r\nModel Bisnis Baru.............................................................................................252\r\nKekhawatiran dan Batasan dalam Melakukan Perdagangan Sosial............253\r\n4.1.4. Social Shopping : Konsep, Manfaat, dan Model.............................................254\r\nDefinisi dan Pendorong Belanja Sosial ...........................................................254\r\nKonsep dan Konten Dari Social Shopping ......................................................255\r\nAlasan Pembeli Berpindah ke Media Sosial ...................................................255\r\nManfaat Social Shopping .................................................................................256\r\nElemen dalam Situs Social Shopping..............................................................257\r\nSitus-Situs Perdagangan Elektronik Tradisional Dengan Tambahan Media\r\nSosial .................................................................................................................257\r\nJenis Utama Dan Model Belanja Sosial...........................................................258\r\nPembelian Grup ................................................................................................258\r\nStudi Kasus : Polyvore Trenstter dalam Berbelanja Sosial............................261\r\nKlub Belanja Online Swasta .............................................................................262\r\nAlat Bantu Belanja Sosial: Dari Rekomendasi Hingga Ulasan, Peringkat,\r\ndan Marketplace ...............................................................................................263\r\nRekomendasi Sosial dan Referensi.................................................................263\r\nAlat Bantu dan Layanan Belanja Lainnya........................................................267\r\nPasar Sosial dan Penjualan Langsung ............................................................268\r\nPenjualan Langsung Dari Dalam Jejaring Sosial ............................................269

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.872 WIB e

Penerbit

Semarang : YAYASAN PRIMA AGUS TEKNIK., 2021

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

9 786236 141021

Klasifikasi

658.872

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

E-bisnis

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dr. Joseph Teguh Santoso, S.Kom., M.Kom.

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