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E-commerce, Tinjauan Manajerial dan Jejaring Sosial

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Buku E-Commerce, Tinjauan Manajerial dan Jejaring Sosial membahas perkembangan perdagangan elektronik serta pemanfaatan teknologi digital dalam kegiatan bisnis dan manajemen. Pembahasan mencakup konsep dasar e-commerce, strategi pengelolaan bisnis secara digital, pemanfaatan jejaring sosial sebagai sarana pemasaran dan komunikasi, serta peluang dan tantangan yang muncul dalam penerapan teknologi di dunia usaha. Buku ini memberikan pemahaman mengenai bagaimana e-commerce dan jejaring sosial dapat digunakan untuk meningkatkan jangkauan pasar, membangun hubungan dengan pelanggan, serta mendukung pengambilan keputusan manajerial. Dengan pembahasan tersebut\r\nDAFTAR ISI\r\n\r\nKATA PENGANTAR..........................................................................................................................iii\r\nDAFTAR ISI.........................................................................................................................................iv\r\nBAB I ................................................................................................................................................... 1\r\nPENGENALAN E-COMMERCE DAN E-MARKET PLACE GAMBARAN UMUM\r\nPERDAGANGAN VIA INTERNET................................................................................................... 2\r\n1.1.1. Perdagangan Elektronik (e-Commerce) : Definisi dan Konsep............................................ 7\r\n1.1.2. Bidang Perdagangan Elektronik (E-Commerce): Pertumbuhan, isi, klasifikasi, dan sejarah\r\nsingkat................................................................................................................................... 9\r\n1.1.3. Dorongan dan Keuntungan dari Perdagangan Elektronik DSD.......................................... 17\r\n1.1.4. Komputasi Sosial dan Perdagangan.................................................................................... 20\r\n1.1.5. Dunia Sosial dan Digital: Ekonomi, Perusahaan, dan Masyarakat..................................... 24\r\n1.1.6. Model Bisnis Perdagangan Elektronik................................................................................ 32\r\n1.1.7. Keterbatasan, Dampak, dan Masa Depan Perdagangan Elektronik .................................... 36\r\n1.1.8. Tinjauan dari Buku Ini........................................................................................................ 40\r\nPengenalan E-Commerce .............................................................................................................. 49\r\n1.2.1. Definisi E-Commerce ......................................................................................................... 49\r\n1.2.2. Berbagai Jenis E-Commerce............................................................................................... 50\r\n1.2.3. Contoh Siklus Perdagangan E-Commerce.......................................................................... 54\r\n1.2.4. KEUNGGULAN & KEUNTUNGAN E-Commerce ......................................................... 56\r\n1.2.5. Kerugian E-Commerce ....................................................................................................... 57\r\n1.2.6. Perdagangan (Commerce) Tradisional Versus E-Commerce ............................................. 59\r\nBAB II ............................................................................................................................................... 60\r\nRETAIL DALAM E-COMMERCE : PRODUK DAN JASA ........................................................ 61\r\n2.1.1. Pemasaran Internet dan Elektronik Retail B2C ................................................................. 64\r\n2.1.2. Model Bisnis E-Tailing....................................................................................................... 69\r\n2.1.3. Travel Online dan Jasa Turis (Keramahtamahan)............................................................... 77\r\n2.1.4. Pekerjaan dan bursa kerja Online........................................................................................ 82\r\n2.1.5. Real Estate Online, Asuransi, dan Perdagangan saham...................................................... 86\r\n2.1.6. Bank Online dan keuangan pribadi..................................................................................... 89\r\n2.1.7. Permintaan Pengiriman Produk, Barang Digital, Hiburan, dan Game................................ 93\r\n2.1.8. Keputusan Pembelian AID Online...................................................................................... 98\r\n2.1.9. Wajah Baru Kompetisi Ritel: Retailer vs E-Tailer ........................................................... 103\r\n2.1.10. Masalah dalam E-Tailing dan Pelajaran yang Dipelajari.................................................. 107\r\nBAB III ............................................................................................................................................ 120\r\nPERDAGANGAN ELEKTRONIK : MEKANISME, PLATFORM, DAN PERALATAN....... 121\r\n3.1.1. Mekanisme Perdagangan Elektronik: Tinjauan Umum .................................................... 124\r\n3.1.2. E-MARKETPLACES....................................................................................................... 125\r\n3.1.3. Mekanisme Belanja Pelanggan: Toko Web, Mal, dan Portal ........................................... 130\r\n3.1.4. Solusi Dagang: E-Katalog, Mesin Pencarian, Dan Shopping Chart ................................. 134\r\n3.1.5. Pelelangan, Pertukaran, dan Negosiasi Online ................................................................. 137\r\n3.1.6. Komunitas Virtual dan Jaringan Sosial............................................................................. 144\r\n3.1.7. Platform Emerging EC: AUGMENTED REALITY dan CROWDSOURCING ............. 152\r\n3.1.8. Masa Depan: WEB 3.0, WEB 4.0, dan WEB 5.0 ............................................................. 156\r\nTeknologi Hardware Dan Software Untuk E-Commerce ........................................................ 166\r\n3.2.1. Pemrograman Sisi Klien (Dream Weaver, Halaman Depan)............................................ 166\r\n3.2.2. Pemrograman Sisi Server: Scripting Sisi Server............................................................... 166\r\n\r\niv\r\n\r\n3.2.3. Konektivitas Database ...................................................................................................... 170\r\n3.2.4. Pelacakan Sesi................................................................................................................... 175\r\n3.2.5. Teknologi Perangkat Tengah Dari Perspektif E-Commerce............................................. 178\r\n3.2.6. Aspek Keamanan W.R.T E-Commerce .......................................................................... 180\r\n3.2.7. Layanan Web .................................................................................................................... 183\r\nBAB IV ............................................................................................................................................ 187\r\nURUTAN PEMENUHAN DI SEPANJANG RANTAU SUPLAI DI ECOMMERCE............... 188\r\n4.1.1. Pemenuhan Pesanan dan logistik: sebuah tinjauan ........................................................... 192\r\n4.1.2. Pemenuhan Pesanan dalam Make-to-Order (MTO) dan pengaturan massa ..................... 196\r\n4.1.3. Warehouse, Robot, Dan Sistem Manajemen Warehouse.................................................. 202\r\n4.1.4. Pengiriman Kepada Pelanggan: Dari Robot Sampai Drone ............................................. 205\r\n4.1.5. Masalah Dalam Rangka Pemenuhan Di Sepanjang Rantai Pasokan ................................ 210\r\n4.1.6. Solusi Untuk Masalah Pemenuhan Sepanjang Rantai Suplai ........................................... 212\r\n4.1.7. RFID Sebagai Pendukung Kunci Dalam Manajemen Rantai Pasokan ............................. 214\r\n4.1.8. Topik pemenuhan Pesanan lainnya................................................................................... 218\r\nBAB V ............................................................................................................................................. 232\r\nSISTEM PEMBAYARAN E-COMMERCE.................................................................................. 233\r\n5.1.1. Mengubah pemandangan ritel........................................................................................... 238\r\n5.1.2. Menggunakan Kartu Pembayaran Online ......................................................................... 246\r\n5.1.3. Kartu pintar....................................................................................................................... 251\r\n5.1.4. Micropayment Commerce ................................................................................................ 255\r\n5.1.5. PAYPAL dan pembayaran pihak ketiga lainnya gerbang alternatif ................................. 259\r\n5.1.6. Pembayaran seluler........................................................................................................... 262\r\n5.1.7. Mata uang Digital dan virtual ........................................................................................... 269\r\nBAB VI ............................................................................................................................................ 291\r\nSISTEM PEMBAYARAN PADA E-COMMERCE...................................................................... 292\r\n6.1.1. Set Protokol....................................................................................................................... 292\r\n6.1.2. Uang Tunai Elektronik (Ecash)......................................................................................... 295\r\n6.1.3. Pemeriksaan Elektronik .................................................................................................... 296\r\n6.1.4. Kartu Cerdas ..................................................................................................................... 298\r\nBAB VII ........................................................................................................................................... 306\r\nINTELLIGENT E-COMMECRE (SMART E-COMMERCE) ................................................... 307\r\n7.1.1. Pengenalan Intelligent E-Commerce (Smart E-Commerce)............................................. 309\r\n7.1.2. Hakikat dari Artificial Intelligen (Kecerdasan Buatan) .................................................... 311\r\n7.1.3. Aplikasi AI Baru-baru ini di E-Commerce ....................................................................... 318\r\n7.1.4. Pengetahuan Sistem (Ahli) ............................................................................................... 321\r\n7.1.5. Asisten Pribadi yang Cerdas dan Penasihat ROBOT........................................................ 328\r\n7.1.6. Internet of Things (IoT) dan E-Commerce ....................................................................... 334\r\n7.1.7. Demonstrasi Selektif IoT dalam Tindakan ...................................................................... 339\r\nBAB VIII .......................................................................................................................................... 350\r\nE-COMMERCE BISNIS UNTUK BISNIS .................................................................................... 351\r\n8.1.1. Konsep, Karakteristik, dan Model e-Commerce B2B ...................................................... 355\r\n8.1.2. Pemasaran B2B: Pasar Saham .......................................................................................... 363\r\n8.1.3. Menjual Melalui E-Pelelangan.......................................................................................... 366\r\n8.1.4. Satu-dari-Banyak: Pengadaan Barang di Pasar Saham..................................................... 368\r\n8.1.5. Pelelangan di Pasar Saham ............................................................................................... 374\r\n8.1.6. Metode Pengadaan Elektronik Lainnya ............................................................................ 377\r\n\r\nv\r\n\r\n8.1.7. Pertukaran B2B (e-marketplace): Definisi dan Konsep.................................................... 380\r\n8.1.8. B2B di WEB 2.0 dan Jaringan Sosial ............................................................................... 386\r\n8.1.9. Perdagangan Kolaboratif .................................................................................................. 392\r\nStrategi E-Marketing................................................................................................................... 407\r\n8.2.1. Rantai Nilai ....................................................................................................................... 407\r\n8.2.2. Bekerja Dari E-Market...................................................................................................... 408\r\n8.2.3. Permulaan untuk pemasaran untuk dijual di Web............................................................. 410\r\nBAB IX ............................................................................................................................................. 413\r\nPEMASARAN DAN PERIKLANAN PADA E-COMMERCE.................................................... 414\r\n9.1.1. Perilaku Pengguna Online................................................................................................. 415\r\n9.1.2. Personalisasi dan Perilaku Pemasaran .............................................................................. 419\r\n9.1.3. Penelitian Pasar untuk E-Commerce................................................................................. 426\r\n9.1.4. Mengapa Web Periklanan ................................................................................................. 433\r\n9.1.5. Metode Iklan Online ......................................................................................................... 436\r\n9.1.6. Mobile Marketing dan Periklanan..................................................................................... 449\r\n9.1.7. Strategi Periklanan dan Promosi....................................................................................... 455\r\nBAB X .............................................................................................................................................. 468\r\nKEAMANAN E-COMMERCE, MASALAH PENIPUAN DAN PERLINDUNGAN................ 469\r\n10.1.1. Masalah Keamanan Informasi .......................................................................................... 470\r\n10.1.2. Masalah Keamanan Perdagangan Utama dan Lanskap .................................................... 478\r\n10.1.3. Teknis Serangan Metode Malware: Dari Virus Hingga Penolakan Layanan ................... 485\r\n10.1.4. Metode Nonteknis: Dari Kemahiran melakukan Spam dan Penipuan.............................. 492\r\n10.1.5. Model Jaminan Informasi dan Strategi Pertahanan .......................................................... 503\r\n10.1.6. Sistem Pertahanan Informasi dan perdagangan elektronik ECommerce .......................... 506\r\n10.1.7. Perlindungan konsumen dan penjual dari penipuan Internet ............................................ 515\r\n10.1.8. Penerapkan Keamanan pada Perusahaan e-Commerce..................................................... 520\r\nDAFTAR PUSTAKA........................................................................................................................

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.7 JOS e

Penerbit

Semarang : YAYASAN PRIMA AGUS TEKNIK., 2021

Deskripsi Fisik

548 hl. ; 21 cm

Bahasa

Indonesia

ISBN/ISSN

9786236141014

Klasifikasi

658.7

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Bisnis Digital

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dr. Joseph Teguh Santoso, S.Kom., M.Kom

Versi lain/terkait

Lampiran Berkas

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