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Designing with Data : Improving the User Experience with A/B Testing

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Designing with Data explores how data and experimentation can be integrated into the user experience design process to improve product development and decision-making. Rochelle King, Elizabeth F. Churchill, and Caitlin Tan guide designers and product managers through leveraging A/B testing, data analysis, and user research to create engaging, user-centered digital experiences without compromising design intuition. Contents: Foreword; Preface; Chapter 1: Data-Aware Design; Chapter 2: The Framework for Data-Aware Design; Chapter 3: Defining Goals and Metrics; Chapter 4: Generating Hypotheses; Chapter 5: Designing Controlled Experiments; Chapter 6: Analyzing and Interpreting Results; Chapter 7: Integrating Data into Design Culture; Index.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

005.437 ROC d

Penerbit

Sebastopol : O'Reilly Media., 2017

Deskripsi Fisik

xvi, 340 halaman : ilustrasi ; 23 cm

Bahasa

English

ISBN/ISSN

9781449334833

Klasifikasi

005.437

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Desain pengalaman pengguna (UX)
Analisis Data
Desain berorientasi data

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rochelle King, Elizabeth F. Churchill, dan Caitlin Tan

Versi lain/terkait

Lampiran Berkas

Komentar

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