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The Design Entrepreneur : Turning Graphic Design into Goods That Sell
The Design Entrepreneur explores how graphic designers can expand their role from service providers to business owners and creators of commercial products. Steven Heller and Lita Talarico showcase case studies, practical strategies, and insights into product development, branding, manufacturing, licensing, and distribution, empowering designers to turn unique visual concepts into successful market-ready goods. Contents: Introduction; Chapter 1: The Design Entrepreneurial Mindset; Chapter 2: Concept Development and Ideation; Chapter 3: Prototyping and Production; Chapter 4: Marketing and Branding Strategies; Chapter 5: Distribution and Sales Channels; Chapter 6: Case Studies of Successful Design Entrepreneurs; Index.
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